Everything that we do at Marketing Force roots back to the fundamentals of inbound methodology, which has proven to be one of the most effective ways to market online.
While we are SEO focused in that all content that we put out is research and optimized – we are not an SEO company. Inbound methodology is customer centric and very organic because it focusses on delivering value to your prospects and customers through quality, optimized digital content.
While content is well researched and optimized for search, targeting keywords – it is crafted for the prospect. It is crafted to provide value. Outside of gaining organic SEO value with blogs coming up on the search engines when targeted keywords are typed in, we also strive to establish a following and engage connections through social networks established on sites like LinkedIn, Facebook and Twitter.
We put a strong emphasis on development of buyer personas which are fictional characters that you create to really understand the different prospects you are marketing to on a personal level and what makes them tick.
We ensure that you are marketing to the right people/businesses, in the right places, using the right content for optimal results.